Sportradar Unveils AI-Driven Analytical Tools for Sports Betting Operators

Sportradar has unveiled a fresh suite of AI-driven analytical tools geared towards sports wagering operators.

The Insight Technology Service, declared by Sportradar, is a distinct collection of artificial intelligence (AI) solutions.

This service acts as an enhancement to Sportradar’s Managed Trading Services (MTS), providing instruments for trading, risk mitigation, and promotional activities.

It’s intended to assist operators in leveraging AI to enhance performance, acquire deeper comprehension of their operations and clientele.

“Within the fiercely competitive wagering market, sports betting operators require enhancements to their performance and increased engagement with their customer base,” remarked Paolo Personeni, General Manager of Managed Betting Services at Sportradar. “By integrating Sportradar’s leading AI with its expansive betting industry data, the Insight Technology Service empowers operators with the means to manage efficient sports betting internally and engage directly with bettors, offering services tailored to individual customer interests and preferences.”

The service generates personalized betting odds, aiming to deliver more precise pricing for trading.

It also provides tailored wagering markets to boost sports betting profits and improve the customer experience.

Risk management tools manage enhanced betting ticket details, enabling operators to assess risks linked to specific player accounts, wagers or sporting events, thereby reducing the financial risk of sports betting operators.

Insight Tech Services also offers automated player categorization, allowing operators to personalize the sports betting experience for their clients.

Last year, Sportradar introduced Orako, its new comprehensive sports betting solution for betting operators. Orako provides technology, products and tools for operators seeking to build a multi-channel sports betting service for their customers.

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