BlueBet Fined $50,000 for Gambling Ad Violations

The Victorian Gaming and Casino Oversight Board (VGCCC) levied a fine of $50,000 (26,017 pounds/30,437 euros/32,434 dollars) against BlueBet for breaching the state’s gambling advertising regulations.

BlueBet was deemed culpable for 43 counts of displaying gambling advertisements on or above public thoroughfares. This practice is prohibited under Victoria’s Gaming Regulation Act of 2003.

The VGCCC initiated an inquiry following grievances from the general public. BlueBet advertisements were exhibited on digital billboards in numerous locations along highways for a fortnight in August and September of 2022.

The VGCCC pursued legal action against BlueBet. During the proceedings, Magistrate Greg Thomas expressed skepticism regarding BlueBet’s assertion that they were unaware of their legal transgression, considering the conspicuous locations of the billboards and the targeted demographic of males between the ages of 15 and 54.

Thomas refrained from recording a conviction but acknowledged a “high” level of carelessness if the violations were unintentional. Upon adjudicating the case, BlueBet was found guilty of 43 counts of displaying gambling advertisements on or above public thoroughfares.

Thomas indicated that he would have imposed a fine of $70,000 and recorded a conviction.

However, both sides came to an agreement to lessen the penalty, taking into account the admission of guilt, collaboration with the Victorian Gambling and Liquor Control Commission (VGCCC), and the steps BlueBet has implemented to stop similar infractions from occurring in the future.

BlueBet is now obligated to pay $50,000 and cover all expenses negotiated with the VGCCC.

“Advertising related to gambling has no place in public areas where it is easily visible to children and other susceptible groups,” stated Annette Kimmitt, the CEO of the VGCCC. “These locations are particularly difficult to avoid in daily life. This verdict sends a clear message to betting providers who break these rules that safeguard our community.”

Victorian operators are facing new online regulations.

This decision follows the release of new rules in Victoria concerning online gambling accounts. These regulations outline how players can access information about their spending and losses.

Beginning on April 1, these changes emphasize how specific information is presented in players’ online gambling accounts. This includes spending details, and their net losses will now exclude free and bonus bets. Furthermore, players’ monthly net winnings statements will deduct all bets from their total payments.

Simultaneously, licensees are required to present data using plain language, avoiding unnecessary technical terms. Information about gambling harm should be included in monthly statements.

Victoria has been taking action to enhance consumer protection against gambling-related harm. In recent months, the VGCCC has intensified its enforcement against operators who violate the regulations.

This particular month, MintBet was penalized a hefty sum of $150,000 Australian dollars for repeatedly flouting responsible gambling rules. Back in January, Tabcorp was instructed to convert the majority of its electronic wagering terminals to a cashless payment system following several instances of underage gambling.

The news regarding BlueBet’s acquisition won’t be influenced by the penalty, despite it being a setback for the company. Just last week, BlueBet entered into a legally binding agreement to purchase Betr’s betting operations.

BlueBet asserts that this move will establish a more substantial organization within Australia and expand its market dominance. BlueBet will issue roughly 265.4 million fully paid shares to Betr’s investors, representing about 56.9% of BlueBet’s current stock.

The deal is contingent upon the fulfillment of certain closing conditions, including approval from BlueBet’s shareholders. BlueBet “unanimously” advises its shareholders to vote in favor of the merger, claiming it will generate substantial value.

If all the necessary conditions are met, BlueBet anticipates finalizing the transaction by July 1st.

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