Pragmatic Play Expands New Jersey Footprint Through Rush Street Interactive Partnership
19.06.2024
The Czech Republic-based game developer, Pragmatic Play, has considerably broadened its reach in the New Jersey iGaming market via a fresh collaboration with Rush Street Interactive. This agreement brings Pragmatic Play’s well-loved slot titles, featuring those from its cutting-edge Atomic Slot Lab, to Rush Street’s BetRivers platform in New Jersey. This action follows the recent green light from regulators for Pragmatic Play’s remote gaming server within the state.
The alliance extends past Pragmatic Play’s own creations. It also presents games from notable developers like Indigo Magic, Galaxy Gaming, Bluberi, and Incredible Technologies to BetRivers. In the future, players can look forward to even more captivating additions throughout the next year. Pragmatic Play’s teamwork with Sega Sammy Creation, King Show Games, and Gaming Arts guarantees a varied and immersive selection of new titles on the BetRivers platform.
This is not the first instance these two entities have combined efforts. They have already witnessed prosperity together in the Canadian territory of Ontario and the state of Michigan previously this year. Lara Falzon, Chief Executive Officer of Pragmatic Play, conveyed her excitement regarding the partnership, emphasizing the substantial desire for their games in New Jersey, a market where their Wild Streak Gaming and Spin Games studios have flourished. This new undertaking with BetRivers permits them to access a wider demographic and strengthen their standing as a top-tier content provider in the United States.
We were ecstatic to broaden our collaboration with Rush Street. They are a major player in North America, and we eagerly anticipate reaching a wider audience with our premium games.”
Richard Schwartz, the top dog at Rush Street Interactive, added, “Bragg’s games are a smash hit with players – we’ve witnessed it personally. This growth in New Jersey is excellent news for BetRivers users who are in for a genuine delight.”