Streamlining Player Onboarding: A Conversation-Driven Approach to User Acquisition in Gaming

## Streamlining Player Onboarding: An Enthusiast’s Viewpoint

Renowned online gaming personality, Alex Czajkowski, recently explored the realm of automated user acquisition.

Securing new participants is paramount for any gaming provider. Although tactics differ geographically, one element remains universal: automation can be revolutionary. It has the potential to dramatically elevate conversion percentages and reduce acquisition expenditures.

Consider prospective players as belonging to two groups: proactive and passive. Proactive players possess a clear vision of their desires. They’ve conducted thorough investigations and are primed to engage. Our role? Eliminate obstacles and ensure a seamless experience.

Visualize entering a retail establishment, determined to purchase a specific computer. You’ve completed your due diligence and have no need for an insistent salesperson potentially misdirecting you, perhaps towards a larger commission. Your sole objective is to acquire that ideal device. That exemplifies your proactive player.

However, this doesn’t imply that a gentle nudge is detrimental. A perceptive salesperson might present a previous year’s model, substantially discounted with solely aesthetic distinctions.

Likewise, our enthusiastic proactive players, while eager to enroll, can profit from subtle direction. Disregard explaining password criteria; these seasoned gamers arrive prepared. Instead, emphasize worthwhile attributes they might overlook in their haste, such as a loyalty scheme that rewards engagement with currency. That’s the type of data that instantly enhances a new platform’s allure.

Okay, so we aim to prevent hindering prospective buyers who are smoothly navigating our sales pipeline independently. We must ensure they possess the necessary data and assistance precisely when required. This not only enhances conversion metrics but also allows our brand personality to truly resonate.

Rather than bombarding them with disruptive pop-ups or those prominent banner advertisements beside the forms they need to fill out, let’s explore an alternative strategy. These tactics represent one-sided communication – you speaking *to* a prospect, not engaging in a genuine dialogue *with* them. Sinitic.ai, a top-tier provider of AI chatbots for the gaming sector – or, more precisely, an automated, intelligent customer experience (AICX) platform – enables operators to have that “non-simultaneous dialogue” throughout the entire procedure. It achieves this through an open, automated chat window that proactively – yet not obtrusively – presents information. Within this window, the chatbot offers cues and guidance as the user completes the form, while also reminding them of promotions and noteworthy updates on the website (for instance, a new game launch or an important match scheduled).

Should our self-directed lead express interest in any of the prompts, they simply respond to the bot, initiating a conversation. Empowered by domain-specific natural language processing (NLP), the chatbot facilitates natural, seamless dialogues between the prospect and the website concerning the current subject. They can even digress to discuss any related matters the lead might inquire about, such as: What are the predicted outcomes for Liverpool versus [Opponent]?

This evening’s match featuring the Gunners? A conversational AI with the appropriate brand personality can address these inquiries instantly, be it directly, with humor, or even sarcastically.

Conversely, certain prospective clients require a tad more direction. Picture them as novice fathers, facing a bewildering array of infant car seats priced from $50 to $500. Their plea is simple – ASSISTANCE. In such scenarios, a smart chatbot can steer the potential customer through the signup, payment, and bonus procedure, field by field if necessary; akin to a customer support representative guiding them throughout, but without any of the wait times, as human representatives manage multiple conversations and cannot genuinely be one-on-one. The incorporated chatbot should recognize the prospect’s stage in the customer journey, even their current form field, and provide prompts accordingly.

Likewise, the chatbot can interject with “marketing communications” such as fresh promotions they might deem appealing, games suggested for beginners, and matches they might consider wagering on. These all contribute to the conversion process, not to mention customer loyalty; a primary factor for online casino providers losing new players rapidly is that players engage in unsuitable games, deplete their funds swiftly, and consequently become dissatisfied. This can be averted with chatbot-assisted onboarding and proactive communication that mitigates customer attrition.

Within certain markets and cultural contexts, potential customers are even more inclined towards this requirement for assistance.

For example, whereas prospective clients in the Land of the Rising Sun favor a deep dive into online details, Vietnamese shoppers desire prompt help. Although solo users may be more prevalent in established Occidental markets, it’s vital to offer smart, automated chat assistance for both groups. In a sharp distinction from Eastern markets, Western ones, especially the Middle Kingdom, lean heavily on tailored, direct sales messaging to engage gamers. Chinese providers utilize extensive (and costly) teams proficient in Putonghua to interact with potential and current users via WeChat and other social networks. These one-to-one dialogues, employed for user onboarding, can also be automated, even those classified as “courtship” which constitute roughly one-fifth of the total.

Sinitic.ais’s AICX platform can transmit messages across practically any medium, be it the omnipresent (and wildly popular) web chat, text messages, WeChat, Line, Facebook Messenger, WhatsApp, the list goes on. Therefore, regardless of where you prefer to locate your users, you can leverage AI-driven chatbots to acquire them using the same strategy as a contact center. However, chatbots don’t require rest, fall ill, or request salary increases, accommodation, or travel reimbursements – all practical considerations with contact centers. Some argue, “Chatbots are the new email.” But in actuality, they’re even superior; they can be real-time or delayed, depending on the user’s requirements.

Conversational AI is transforming how users engage with online platforms. Rather than sifting through help documents, users can receive immediate responses from a conversational agent or even utilize it for site navigation. Picture a user requesting, “Direct me to the game offering the highest prize!” Leveraging artificial intelligence and natural language understanding, these agents craft a more immersive experience, automatically greeting visitors, directing them to appropriate sections, and ultimately, increasing the likelihood of user retention. A key advantage? Conversational AI can operate continuously, appearing in live chats or delivering alerts only when most relevant.