Better Collective Partners with Punch to Enter Nigerian Sports Betting Market

A major Scandinavian gaming corporation, Better Collective, has joined forces with Nigeria’s top media conglomerate, Punch, signaling the company’s formal entrance into the thriving Nigerian market.

This strategic collaboration will empower Better Collective to fuel Punch’s sports wagering division, supplying its extensive user network with comprehensive sports betting data, analysis, and associated material.

This represents a pivotal step for Better Collective, signifying its initial venture into the African market via a media alliance. Punch commands a vast audience scope, extending its impact across Europe, North America, and Asia, boasting a social media presence exceeding 11 million followers.

Jesper Søgaard, CEO and co-founder of Better Collective, conveyed his eagerness about the partnership, affirming that uniting with an esteemed entity like Punch not only enables them to cooperate with a market frontrunner in Nigeria but also lays a robust groundwork for their expansion within the African continent.

Adeyeye Joseph, Managing Director and Editor-in-Chief of Punch, mirrored this sentiment, emphasizing their enthusiasm in partnering with a dynamic and technologically driven enterprise like Better Collective. He posits that this collaboration will empower Punch to furnish top-tier content to Nigeria’s expanding sports betting demographic while concurrently broadening their user base and propelling revenue escalation.

This development follows Better Collective’s remarkable 2022 financial statement, which disclosed a 52% surge in revenue, reaching €269 million (equivalent to $292 million USD), accompanied by an exceptional 34% organic growth trajectory.

Enhanced Collective just conducted a Financial Strategy Session to outline their upcoming objectives. Their current standing is robust, and a significant element of their expansion strategy centers around merging with other businesses.