AXL Affiliates Acquires Astute Media for £22 Million in Landmark Deal
17.06.2024
A prominent force in the internet gaming realm, AXL Affiliates, has made a significant impact by purchasing Astute Media, a media firm located in the UK, for an unprecedented sum of £22 million. This is a momentous transaction, as Astute Media is a worldwide advertising network comprising 12 branches that together deliver an astounding 9 billion ad views each day.
AXL Affiliates is already a behemoth in the online gaming affiliate sector, boasting a web of over 2,000 gambling and athletic websites that attract an impressive 6,000 fresh patrons monthly. This acquisition centers around AXL broadening its scope into untapped markets and regions, cementing its status as a frontrunner in the sports wagering affiliate domain.
This isn’t AXL’s first foray into acquisitions. Previously this year, they procured the UK’s TipsBettingMedia Ltd for £260,000 and the affiliate site oddstake.com for a then-unmatched €1.15 million.
Alex Munteanu, the originator and head of AXL Affiliates, is understandably enthusiastic about this purchase, deeming it an “extraordinary acquisition” and “our most substantial to date.” He posits that this action will propel AXL nearer to becoming the globe’s premier iGaming affiliate enterprise. Munteanu assuredly forecasts that this acquisition will amplify the quantity of prospective clients they can provide to their iGaming collaborators. He even stated that AXL Affiliates will be disseminating tenfold the volume of traffic to its associates in the approaching weeks.
The organization, AXL Group, anticipates achieving the capacity to produce in excess of 25,000 potential customers monthly through natural methods by the middle of 2018.