Betsson Launches Operations in Mexico Targeting Latin American Expansion

Betsson has formally commenced operations in Mexico, introducing its digital gaming proficiency to the second most substantial market within Latin America. Gamers in Mexico now have entry to a diverse selection of wagering choices, encompassing casino offerings, live croupier interactions, and a sports betting platform specifically curated to their preferences. The enterprise is particularly enthusiastic about presenting favored local wagering options such as “victory-tie-victory”, “accumulators”, and distinctive proposition wagers.

Andrea Rossi, Betsson’s Head of Commerce for Latin America, conveyed the company’s eagerness, affirming their commitment to delivering Mexican patrons with the identical premium gaming encounter and captivating products that have positioned them as a frontrunner within the sector.

Following a prosperous pilot phase earlier this month, Betsson is methodically escalating its endeavors in Mexico, guaranteeing they are adequately equipped for significant athletic competitions occurring later this year. The Mexican branch will be overseen from Betsson’s Latin American center in Colombia, inaugurated in 2021.

Betsson is truly thrilled about their Latin American expansion, particularly in Mexico,” shared Jesper Svensson, the company’s Chief Operating Officer. “It’s a massive market brimming with possibilities, and it aligns seamlessly with our growth strategy of entering new geographic areas.”

He continued, “The upcoming World Cup is a significant advantage, especially given its timing during the year’s peak season. We are certain that Mexican users will embrace our exceptional platform.”