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Novibet Partners with Citizen for Enhanced Payment Solutions in Ireland

Di Aaliyah "Aether" Vaughn

Novibet, a digital wagering platform that recently debuted in the Irish market, has partnered with financial technology firm Citizen to improve its services. This collaboration will enable Novibet’s Irish customers to fund and retrieve funds utilizing Citizen’s card-free payment method.

Novibet’s Chief Operating Officer, Lambros Sialmas, highlighted that this alliance strengthens their product and offers a safe and user-friendly way for clients to handle their finances instantly through their existing banks. Citizen’s CEO, James Neville, added that their PayBlox system is an ideal match for businesses like Novibet that are continuously evolving to meet the needs of emerging markets.

This alliance follows Novibet’s recent extension of its agreement with Gaming Innovation Group (GiG) as it continues to broaden its reach.

This fresh agreement signifies that Novibet will utilize GiG Comply to maintain pristine advertising practices. GiG Comply is an intelligent system that assists gaming enterprises in ensuring adherence to all advertising regulations, particularly the stringent ones within Europe. It functions as a vigilant guardian, detecting any questionable connections or terminology that regulators disapprove of.

A notable feature of GiG Comply is its continuous monitoring of all aspects of Novibet’s marketing initiatives, providing alerts if modifications are necessary. Furthermore, Novibet has the capability to establish personalized regulations and protocols for the platform to adhere to, effectively creating a tailored compliance division.