Betsson Makes Big Moves in Belgian Gaming Market with BetFirst Acquisition and Partouche Partnership

A prominent online gaming company, Betsson, is expanding its European presence significantly. They recently purchased BetFirst, a Belgian wagering firm, for a substantial €120 million (approximately $130 million). This acquisition provides Betsson with a solid position in the Belgian market, renowned for its enthusiasm for sports wagering.

However, there’s more! Betsson is also collaborating with Partouche Groupe, a major French casino operator, to introduce an online casino in Belgium. With their established network of physical casinos in Belgium, this partnership is a natural fit for Partouche. Their launch is anticipated later this year.

Pontus Lindwall, the head honcho at Betsson, is undoubtedly enthusiastic. He views this as a crucial element of their strategy to penetrate new markets, particularly those with transparent regulations. In essence, Betsson is on a winning streak and exhibiting no indication of slowing down.

To finalize this purchase, Betsson has enlisted heavy hitters. They’ve secured Lazard as financial consultants – experts known for their ability to leverage capital. For legal counsel, they’ve retained Gernandt & Danielsson to spearhead the effort, with Van Bael & Bellis and Edson Legal offering regional knowledge in Belgium. It’s evident Betsson is leaving nothing to chance, employing all available resources to ensure a seamless acquisition.