Aristocrat Gaming Wins Big as Exclusive Slot Machine Partner for Formula 1 Las Vegas Grand Prix

Prepare for a thrilling ride as Aristocrat Gaming teams up with the Formula 1 Heineken Silver Las Vegas Grand Prix, becoming the event’s exclusive slot machine provider! This landmark multi-year agreement coincides with F1’s grand return to the Entertainment Capital after the Caesars Palace Grand Prix in 1982, with Aristocrat at the heart of it all.

Picture the exhilaration of race weekend, from November 16th to 18th, 2023, as the powerful engines reverberate through the Las Vegas Strip while drivers compete on a specially designed circuit. Beyond the high-speed spectacle on the track, you can test your fortune on Aristocrat’s adrenaline-pumping slot machines. It’s a seamless pairing according to Mark Wadley, Aristocrat’s Chief Marketing Officer, who views Las Vegas as synonymous with “unparalleled entertainment, hospitality, and slot gaming.”

This collaboration represents another strategic move for Aristocrat in the realm of sports. They’ve already secured a partnership with the NFL to develop themed slot machines scheduled to launch in casinos by Fall 2023, and they maintain a significant partnership with the Las Vegas Raiders, bringing their gaming excitement to Allegiant Stadium and Raider Nation.

Emily Prazer, the head of marketing for the Formula 1 Heineken Silver Las Vegas Grand Prix, stressed the significance of collaborating with a local company that comprehends the distinct Las Vegas market and shares F1’s dedication to enhancing customer encounters through technological advancements and creativity. She feels that joining forces with a brand like Resorts World, recognized for its opulence and amusement offerings, is an ideal match for the 2023 event. Prazer conveyed enthusiasm for this alliance, certain that it will be a smooth partnership, mirroring their mutual principles and aspirations.