Altenar and Optimove Team Up to Deliver Personalized iGaming Experiences

Altenar, a prominent provider of iGaming and sports wagering software, has joined forces with Optimove, a premier CRM marketing solution. This collaboration will introduce customized product suggestions to Altenar’s platform via Optimove’s Opti-X module.

Through the incorporation of Optimove’s AI-driven recommendation system, Altenar seeks to cultivate a more captivating and individualized encounter for digital players, ultimately enhancing player retention and participation.

This initiative represents a significant advancement for Altenar, reinforcing its worldwide footprint and introducing a novel degree of ingenuity to the sports betting domain.

Opti-X’s distinctiveness lies in its capacity to utilize a player’s historical behavior, the inclinations of comparable players, and prevailing trends to propose content and offerings across all digital interactions, even for unidentified visitors.

In essence, Altenar’s operator associates can now employ the Opti-X module to personalize dynamic content across diverse channels, guaranteeing a superior player experience whether someone is browsing a website or utilizing a mobile gadget. Users will gain advantages from uncovering popular products and utilizing the intelligent, AI-powered search function.

This robust integration with Opti-X bolsters Altenar’s global standing, presenting sports betting operators with an undeniably advantageous proposition.

Altenar, a dominant force in providing all-inclusive sports wagering solutions for premier global brands, is reinforcing its robust foothold in the Latin American region. Their technology is recognized for its reliability, safety, and adaptability features, all aimed at crafting an unparalleled betting journey.

“This collaboration with Opti-Xs is revolutionary for us,” states Charlie Williams, Sales Director at Altenar. “Their AI-driven suggestion mechanism will empower us to deliver our users the most pertinent material and promotions at the optimal time, resulting in heightened participation and an overall enhanced encounter.”

This action is pivotal for cultivating stronger connections with users, nurturing fidelity, and ultimately elevating our profitability.

Dan de Souza, International Alliances Director at Optimove, shares this perspective: “This alliance is a significant turning point for Opti-X and its influence on the online gaming sector. Similar to Altenar, we are also witnessing accelerated expansion in Latin America, making this a harmonious pairing. By merging our technology with Altenar’s extensive industry knowledge, we can provide groundbreaking solutions that propel genuine business expansion for online gaming providers.”

In the current landscape, where concentration spans are dwindling, it’s more critical than ever for providers to captivate players from the outset. Furnishing relevant and individualized suggestions, assistance, and offerings is essential to prolonging engagement and motivating players to return for more.